Our Blog
Don't assume your customers are too old to be online or use a dental website
We have been surprised, very surprised. Have spoken to some dentists who say 'my customers are too old to be online and certainly won't use a website'!
Well we have never accepted that as we know it's not true and often quote the latest research from the Office of National Statistics this year - see table at the bottom.
The over 50's represent the fastest growing group adopting broadband and the %age of over 50's, 60's and even 75+ may surprise you?
The next generation coming up behind this group are widely online and this is a large portion of your customer base - they expect to be able to carry out tasks online now. You cannot book a plane ticket to the sun, a ticket to an event or pay bills now if you are not online.
We have seen a huge increase in mobile traffic from the over 65's too, who seem more comfortable using ipads and tablets (and even phones) than they are with a computer. The intuitive use and large button based operations appeal to them.
ONS rftinternetaccess2012q2_tcm77-276191 table
Table 1B: Internet users and non users, UK |
|
|
|
|
|
Persons aged 16 years and over |
|
|
|
|
|
|
Ever used |
|
|
|
|
|
2011 Q2 |
2011 Q3 |
2011 Q4 |
2012 Q1 |
2012 Q2 |
|
|
|
|
|
|
All adults |
82.3 |
82.9 |
83.5 |
83.7 |
84.3 |
|
|
|
|
|
|
Age group (years) |
|
|
|
|
|
16-24 |
98.8 |
98.6 |
98.7 |
98.6 |
98.9 |
25-34 |
97.7 |
97.8 |
98.0 |
98.3 |
98.5 |
35-44 |
95.4 |
95.6 |
95.9 |
96.0 |
96.4 |
45-54 |
89.9 |
90.2 |
90.5 |
90.8 |
91.6 |
55-64 |
79.2 |
79.9 |
81.1 |
81.8 |
82.7 |
65-74 |
57.6 |
58.7 |
59.8 |
61.3 |
62.4 |
75+ |
23.6 |
27.3 |
29.0 |
27.4 |
28.6 |
|
|
|
|
|
|
Sex |
|
|
|
|
|
Male |
84.6 |
85.3 |
86.1 |
86.1 |
86.6 |
Female |
80.1 |
80.6 |
81.0 |
81.3 |
82.0 |
|
|
|
|
|
|